Why choose me?

Before retraining to become a coach, I spent three decades in senior corporate roles, leading procurement and finance teams across industries including mobile telco, IT, rail, banking, and fashion.

I know what it’s like to work in high pressure environments, where expectations are off the charts, and the pace never slows down. I also know how easy it is to fall into unhelpful patterns and adopt poor habits.

I’ve seen first-hand how even very capable and professional people can end up stuck in their own thinking, getting in their own way.  It's not because they’re not good enough - they’re trying to meet impossible standards. 

That’s what led me into coaching - I wanted to help people challenge those patterns and work in a way that feels sustainable.

My style is calm, honest, and practical - I’ll ask the questions that matter, and at times I’ll really challenge you, but always with the aim of helping you move forward. This isn’t about quick fixes or surface level insight - it’s about making changes that last.

If you’re thinking 'this sounds like me', you don’t have to figure it out on your own - let's have a simple conversation and take it from there.