Why choose me as your coach?

I work with people who are doing well on paper, but are overwhelmed and exhausted underneath. They're extremely capable, but overthink, overwork, and doubt themselves. If that’s you, I understand that world very well.

Before retraining to become a coach, I spent three decades in senior corporate roles, leading procurement and finance teams across industries including telecoms, rail, banking, and fashion.

I know what it’s like to be in high pressure environments where expectations are high and the pace never slows down - I also know how easy it is to fall into unhelpful habits and patterns.

I’ve seen first-hand how professional and capable people can end up stuck in their own thinking - not because they’re not good enough, but because they’re trying to meet impossible standards. That’s what led me into coaching - I wanted to help people challenge those patterns and work in a way that actually feels sustainable.

My style is calm, honest, and practical - I’ll ask the questions that matter, and at times I’ll really challenge you, but always with the aim of helping you move forward. This isn’t about quick fixes or surface level insight - it’s about making changes that actually last.

If you’re thinking 'this sounds like me', you don’t have to figure it out on your own - let's have a simple conversation and take it from there.